If there were a spectrum of soaps, it would begin with Dr. Bronner's Magic Soap, an unadvertised, all-natural, organic, fair-trade, cult-labeled, old-school hippie product.
On the other end would probably be Herbal Essences, which seems to spend their entire marketing budget trying to couple their product with sexy naked women having a... "fun" time showering.
So what am I to think of this "how to" video (might want to wait until your co-workers aren't around to watch that) for Dr. Bronner's soap, released by American Apparel?
On one hand, the Kari Byron lookalike in the ad says that showering with the good doctor will leave your house smelling of peppermint, which is a selling point I think is often overlooked. Plus, the label itself tells us that "coincidentally & yet oh-so-slow, sweet-kisses-whisper-softly into waiting ears, arousing heavenly flames that enlighten renew, brilliant fire blazing through dark, lonesome years." Which is pretty risque for soap, if you ask me.
On the other hand, sexy shower ad and Dr. Bronners? Trying to fit those two concepts in the same space in my mind is giving me a headache.
Additionally, I sincerely doubt that people who need to be reminded how to lather themselves up would be interested in either American Apparel or Dr. Bronners.
Subscribe to:
Post Comments (Atom)
1 comments:
Forget magic soap -- what magic mascara is she wearing that it didn't make her look like Ozzy Osbourne the moment she popped into the shower?! :P
I could never do a video like this -- the world would be running the moment I said "And it's Viggo Mortensen's favorite shower gel, too!"
Post a Comment